2. Overcoming Societal Pressures

Next, we want to touch on something that so many women struggle with in today’s world—the pressure of societal standards. Many women feel the weight of societal expectations when choosing what to wear. What advice would you give to women who feel pressured to dress according to societal expectations rather than their own preferences?

Pariya Kashfi: "This question truly resonates with me. I was born and raised in a culture where women’s choices—including something as personal as clothing and makeup—were heavily restricted. By the time I was just eight years old, I was already being told what I could and couldn’t wear. The message was clear: my self-expression was not my own.

Women, more than anyone else, are constantly conditioned to fit into predefined molds—not just in how we dress, but in how we behave, what we pursue, and how much space we take up in the world. We’re taught, often from childhood, to seek approval, avoid standing out, and prioritize how others perceive us over how we feel.

But through my journey, I’ve learned something life-changing—if I want to live as my fullest, most authentic self, I have to start saying ‘no’ to external expectations. And when you look closely, that ‘no’ is a powerful ‘yes’ to yourself. A learning that I’m proud to pass on to other ambitious women through coaching.

This is why I became a Life Design coach for ambitious women. True transformation starts with deep self-awareness—knowing your values, needs, and aspirations beyond societal conditioning. When you gain that clarity, you design your life—and your self-expression—for yourself, not others. And remember, this choice isn’t just about you. When one woman breaks free from expectations, she inspires others to do the same. Every act of self-expression challenges outdated norms, creating space for more women to live freely. When women are empowered, they drive creativity, strength, and progress in society.

So to any woman struggling with external pressure: your confidence is in your choices. Dress in a way that makes you feel powerful, aligned, and alive. You’re not just reclaiming a piece of yourself - You’re reshaping the world for the next generation of women."

3. The Role of Comfort

Now, let’s take a deeper look at how something as simple as comfort can greatly impact our sense of self. How does the comfort factor in lingerie contribute to a positive body image, and why is it essential for overall self-confidence?

Pariya Kashfi: "Think about it this way: If you are constantly putting yourself in discomfort—whether it’s through what you wear, how you present yourself, or the way you move through life—what message are you sending to your brain? That your comfort doesn’t matter? That you are not worthy of ease? That someone else’s expectations hold more weight than your own needs?

Think about how you feel when you wear your favorite piece of lingerie—whether it’s a soft, cozy bra or a delicate lace set. That little moment of comfort is like saying to yourself, 'I deserve to feel good’."